If you are in charge of marketing and need to optimize paid search accounts, you have probably heard of Google Ads. Google has many great programs when it comes to helping businesses succeed, and Google Ads has been vital in making it easy for companies to advertise all over the web. But if Google Ads was still too time consuming and confusing, they have come up with a program perfect for a hassle-free experience.

Adwords Express

Adwords Express is the hassle- free counterpart to Adwords that Google has released for businesses.

How It Works

Unlike Google’s original Adwords program, Adwords Express is designed to allow you to fill out some basic fields and then let the program take over. There is no number crunching, manual inputs, or hours of log- in time. Instead, Google does the hard work for you and works off the information you have provided it.

This means you have an expert working for you, but without having to pay them a salary or give them time off. Adwords Express is always working and aiming to give you the most for your money.

Who Should Use It?

Manual entry programs like Adwords can be incredibly complicated and time consuming, especially for new users. Adwords Express allows you to enter in the basic information required, but then takes over the job from there.

There is no updating, data entry, or hassle on your end. This makes it perfect for beginners, small businesses or people on a very tight timeframe and budget.

Why Make the Switch?

If you feel like you are spending a lot of time with the manual input and operation of the classic Adwords, or don’t feel like you are getting a lot out of it, Express can be a better choice. This will free up your time and take stress off of you, while also allowing the program to find the best way of taking on the job.

There is no need for prior experience or skill on your end. You just have to fill out the information and let Google do the rest.

Benefits of Adwords Express

Some of the best reasons for using Adwords Express include:

Hassle- Free

Adwords Express requires you to enter in some basic information and set certain parameters when you first set up your account. But once that information is complete, you are free to leave the rest of the job up to Google.

Hassle- Free

Adwords Express requires you to enter in some basic information and set certain parameters when you first set up your account. But once that information is complete, you are free to leave the rest of the job up to Google.

The program will do all the work for you based on the information you provide, and will continue to work with that until you update the information, or suspend your account.

Saves Time

You can spend hours every week focusing on other important things when using Express, while still getting the job done. The initial set up is fast, and only takes around 15 minutes to complete. Then the program will do the rest and you are free to do whatever you want.

Perfect for Beginners

To get the most out of your ads, you need to understand how the process works and what will give you the best return on your investment. But few people have time to take a class or become proficient in pay per click advertising, keywords and bidding. It can also be a gamble to pay someone who claims to be an expert in the field to do the job for you.

Express allows you to run ads without any experience by letting the program work with the information you provide. This means anyone can use it and anyone can be successful.

Ideal for Small Businesses

Small businesses, or businesses that are trying to get their start, often have very busy schedules and even tighter budgets.

With Adwords Express, you get the program and the expert in one, without having to pay them an hourly wage or provide benefits. The program running itself allows you to get a professional level performance, while saving money on paying an actual professional.