Benefits of Facebook Advertising for Your Business

Extremely Precise Targeting

Facebook advertising offers more targeting options to reach the audiences you need to connect with. You can create criteria for custom audiences based on a wide range of factors. Whether you want to advertise to specific users based on age, interests, location, or even who they’re connected to through social media, Facebook ads allow you to do it.

You can choose even more detailed criteria for your target audience, and layer the factors you want your ad to target.

The Lookalike Audiences Feature

Getting great leads is important to any business. Facebook advertising has a special feature that allows you to take what you know is working, and expand it effortlessly. When you find users that convert, you can use the lookalike audiences feature to find other users that will similarly convert.

Not only can you use your current Facebook following, you can also use a conversion pixel, which users have when they install connected apps.

How Can a Facebook Ad Manager Serve You?

Understanding Analytics

Facebook advertising provides a wide range of analytic features. If you’re unfamiliar with how it works, it can be difficult to see what’s working, what isn’t, and what direction you should take. A Facebook ad manager simplifies the process, and interprets analytics in a way you, and your company, can understand.

You’ll clearly see each interaction with your ad, and which interactions are converting. They’ll help you analyze your cost per click and ROI so you can see which ads are the best investments.

Finding Your Target Audience

Target audiences can turn out to be surprising; you may think only a certain demographic is going to convert, only to find out another audience entirely is actually where you’re getting conversions.

That’s why Facebook ad managers help you with all the research, and deliver the results to you. A well targeted audience is key, and ad managers are experts at finding out what works.

Fine Tuning Your Audience

Because Facebook ads offer so many ways to precisely build your custom audience, it’s important to have an ad manager that understands the process, and options. A Facebook ad manager can take the information you already have about your current audience, and use the tools within Facebook to expand on it.

With a well customized audience, and lookalike audience lists, your conversions and visibility get a much faster boost.

Ad Copy Optimization

A Facebook ad manager doesn’t just take care of getting your ads posted, and then shown to the right audiences. They also take care of the specialized copy writing that needs to go into your ads. This involves a significant amount of research which spans from audiences, to your company, to even how your competitors are advertising.

Optimization isn’t a one and done deal, either. Facebook ad managers check up on your ad performance, and update your ads when needed to maintain optimal performance.

Testing New Ads

New ads can soar or sink, depending on factors as small as how one word is used. Facebook ad managers take the guess and check process out of your advertising, so you can focus on taking care of your new customers.

A/B testing allows ad managers to determine how successful a new ad will be before you turn it into a major campaign. Because social media and trends are always changing, it’s paramount to maintain the highest performing, and best optimized ad copy.

Frequently Asked Questions

How long do Facebook ads run?

It’s important to note that Facebook ads start performing better a few days after starting. With that in mind, it’s ideal to give your ad a few days to run at the very least. Facebook ads can run for nearly any amount of time.

You can even choose to simply run a single ad indefinitely. As long as an ad is leading to a high conversion rate, it’s a good idea to keep running it. If performance stays stagnant or even falls, it’s time to either optimize the current ad, or start working on a new one.

The Lookalike Audiences Feature

Getting great leads is important to any business. Facebook advertising has a special feature that allows you to take what you know is working, and expand it effortlessly. When you find users that convert, you can use the lookalike audiences feature to find other users that will similarly convert.

Not only can you use your current Facebook following, you can also use a conversion pixel, which users have when they install connected apps.

What’s the best way to get successful Facebook ads?

A successful Facebook ad relies heavily on proper targeting, as well as the ad itself. Of course, this takes a fair amount of researching and testing. If you’re unfamiliar with how Facebook ads work, it’s best to have a Facebook ad manager to lead you through the process. There’s a lot of a/b testing, and targeting very specific audiences, and that takes time and expertise to learn.

Are Facebook ads effective?

Facebook ads are a great way to expand your marketing tactics. Of course, certain industries are more successful in Facebook advertising, simply because of the nature of their company and the platform itself. However, Facebook ads can offer a great ROI, as long as they’re properly executed. That means having an optimized ad with plenty of market research and testing behind it is paramount to success. Likewise, your targeting plays a huge role in how successful any given ad will be.